This document describes how we handle the privacy of your data that we collect through our websites, through our web-based and mobile software applications and services (collectively, our “Applications”), as well as through HTML-formatted email messages that we send to you (collectively, including the Websites and the Applications, our “Services”).

This policy also applies to information about you that we collect or receive:

  • In e-mail, text and other electronic messages between you and OPIE Choice LLC.
  • When you interact with our advertising and applications on third-party websites and services.

If you have any questions about this policy, do not hesitate to contact us any time using the information provided at the bottom of this document.

What data does OPIE Choice collect?

OPIE Choice may collect several types of information including:


“Personal Information” that identifies you as an individual or relates to an identifiable person.  For example, this includes name, organization, title, postal address, e-mail address, telephone number, fax number, social media account ID or other identifiers by which you may be contacted online or offline. This also may include information that permits you to purchase products or services from the OPIE Choice, such as credit or debit card number, or other payment account number, as well as applicable expiration dates and billing/shipping addresses.

“Other Information” that does not reveal a person’s identity or directly relate to an individual, on its own or in combination with other information we have collected, such as browser and device information, operating system, device type, system and performance information, app usage data, information collected through cookies, pixel tags and other technologies, general geographic location, demographic information and other information provided by a person, such as dietary preferences, interests, activities, age, gender, education and occupation.

OPIE Choice may also collect Personal Information and Other Information from Customers and Website Visitors. In some instances, we may combine Other Information with Personal Information (such as combining a Website Visitor’s name with information we gather about this individual’s use of the Websites).  If we combine any Other Information with Personal Information, the combined information will be treated by us as Personal Information as long as it is combined.

We collect this information:

  • Directly from individuals when they provide it to us.
  • Automatically from Users as they use the Applications, or from Website Visitors as they navigate through the Websites, using technologies described in the section below titled “Third Party Advertisers and Analytics.” Information collected automatically may include browser and device information, details regarding use of the Services, IP addresses and information collected through cookies, web beacons and other technologies.


Portions of this site require a valid username, e-mail address, code or password (or a combination of the foregoing) to access and use services or materials on the site. You are solely responsible for (1) maintaining the strict confidentiality of any user name, e-mail address, code or password (collectively, “User IDs”) assigned to you, (2) not allowing another person to use your User IDs to access the site, (3) any damages or losses that may be incurred or suffered as a result of your failure to maintain the strict confidentiality of your User IDs, and (4) promptly informing OPIE Choice in writing of any need to deactivate a User ID due to potential or actual security breaches. OPIE Choice is not liable for any harm related to the theft of your IDs, your disclosure of your User IDs, or your authorization to allow another person or entity to access and use the site using your User IDs. You agree to immediately notify OPIE Choice in writing of any unauthorized use of any of your User IDs.

User Forums

We may offer forums for the exchange of information among our users. You agree to assume all responsibility for your use of such forums. In particular, you understand that we do not assure the accuracy, reliability, confidentiality or security of information made available through the use of our forums. You agree not to disclose individually identifiable health information through our forums.

Marketing Products and Services

We may place advertisements concerning the products and services of third parties on the interface to our services, so that you see them when you use the services. We may receive remuneration from the suppliers of these products and services for placing their advertisements. We may use computerized processes to tailor the advertisements to you or to your use of the system. However, except as described above, we will not use or disclose to any third party any information that identifies you to enable the third party to market products or services to you directly.

Additional Material

You may provide content or material to this site by participating in forums, discussion groups and the like, or by using the site to create custom templates and the like. You agree that any information, material or work product you provide to this site, other than protected health information that identifies a patient or personal information that identifies you, is the exclusive property of OPIE Choice and by submitting such content or material you assign to OPIE Choice all intellectual property rights in such content or material. Furthermore, you agree that OPIE Choice may use, disclose, market, license and sell such material or content, and that you have no interest in the information, or in the proceeds of any sale, license, or other commercialization thereof. You warrant and agree that any material you provide will not infringe on the intellectual property or other rights of others, and will not be otherwise unlawful, infringing, threatening, libelous, defamatory, obscene, pornographic, or in violation of any law. You should bear in mind that any information you post in a forum or discussion group is available to the public and may result in your receiving communications from others outside this site. You are responsible for safeguarding the privacy of your and your patients’ personal information when you participate in forums, discussion groups and the like.

Links to Other Materials

This site may provide links to sites operated by third parties. OPIE Choice LLC has no control over the content of such linked sites, and is not responsible for it, or for the effect of your accessing a site through a link on our site. You should assume that any information that does not bear the OPIE Choice logo is operated by a third party, and you should read the site’s privacy notice before using it.


OPIE Business Intelligence Dashboard System

Members of The OPIE Choice Network can participate in our Business Intelligence Services. These extra policies apply to those users. The OPIE Business Intelligence System provides you with easy, graphical tools that allow you to monitor key performance indicators across many areas of your practice. The Business Intelligence system works by regularly synchronizing relevant aspects of your data with the central servers in our datacenter that power the dashboards. Here are some important things to know about the data synchronization:

  • It automatically strips out all patient-specific information to avoid HIPAA concerns;
  • It runs in the background, synching up data nightly to update your dashboards;
  • It uses industry standard encryption as well as additional methods to ensure security;
  • All data gathered is subject to this privacy

Data aggregation in the OPIE Business Intelligence system

In addition to the tools for looking at your individual practice data, the system includes the ability to compare your practice to national averages taken from all participating users in certain key areas. Your data will of course be included in these national averages. The system also represents a major step forward in OPIE’s data aggregation efforts. With this system, we intend to begin more actively monitoring trends across a wide variety of business areas to help move the profession and your individual practice forward.

Can I opt out of the data synchronization?

Yes. If you notify us that you would NOT like your data to be synchronized via the Business Intelligence system, we will disable that feature in your system and destroy any data that has already been synchronized. This of course means that you will not have access to the system for your practice, which also includes the national comparison information.

Does OPIE Choice aggregate my data?

Yes. Our ability to look at the collective data gathered by OPIE and Futura systems across the country is critical for many reasons. It helps us figure out what areas to improve in the software, what services we should provide, and how we can help move the profession forward.

Does OPIE Choice look at the individual data for my practice?

Our data aggregation tools strip out the identifying information not only for your patients, but also for your practice. However, while providing support or consulting services to you, it is natural for individual members of our team to come into contact with your practice data. We also do proactively look at your individual data, so that we can tailor our efforts to provide support and training based on how you are using the system. In all cases, when we are viewing your individual data, our purpose is to help support your practice more effectively, and we will not use that information for any other purpose. Only those people with a “need-to-know” have access to that data and they have all signed confidentiality agreements.

Does OPIE Choice share my data?

Except as specified in this document, OPIE Choice does not share your individual practice data with anyone. We do at times publish or share aggregated results that include your data, but this is always done at a high enough level that it is impossible to trace information back to an individual facility.


Our Philosophy Regarding Data & Privacy

We believe in the power of data to improve our practices and our profession. We are committed to providing you with tools that allow you to make smart use of your data, and to using the collective power of the data generated by hundreds of OPIE practices to move the profession forward. We also recognize that our position comes with a great deal of responsibility and we take that very seriously.

If you have any questions or concerns about this privacy policy, please contact:

Alejandro Wyszkowski, Chief Business Development Officer/Chief Financial Officer


Phone: 800-876-7740 Ext. 177